The C. & A. Veltins brewery intensifies its commitment to winter sports and supports international high-quality events in the winter season 2014/2015. One of the highlights in the winter sports calendar is the Four Hills Ski Jumping Tournament which is accompanied by Veltins as an official main sponsor.
Moreover, the private brewery will be active as an official event sponsor of selected FIS world cups in Ski Jumping, Cross-Country and Nordic Combination.
According to the brewery’s marketing director Herbert Sollich the significant increase of activities and promotions causes a considerable rise of brand awareness.
Image transfer caused by emotionally loaded winter sports fascination
The beginning of the expansive commitment in winter sports of the brewery C. & A. Veltins was the World Cup opening of Ski Jumping in Klingenthal, Germany, on the 22nd and 23rd of November 2014.
Veltins has extensive TV-relevant advertising rights like brand presence on start numbers, slope marker ribbons as well as online and printed media.
Therefore, the brewery C. & A. Veltins has managed to cover the winter months medially.
The private brewery has been committed to international skeleton, bobsleighing and sledging for many years now.
Veltins is also active as a main sponsor of the Biathlon World Team Challenge at the Veltins-Arena.