FC Schalke 04 and VELTINS – the pioneering sponsorship started in Juli 1997. The private brewery C. & A. VELTINS and the traditional football club from the Ruhr area FC Schalke 04 signed a contract. Henceforth, the Pilsner brand from Sauerland was visible on the football shirts of the team.
There are good reasons why the iconic football club from Gelsenkirchen and the premium beer brewer from Sauerland have been able to form a reliable partnership. FC Schalke 04 is one of the most popular football clubs of the German Bundesliga and its deep rootedness in the heart of Westphalia and its large fanbase all over Germany makes FC Schalke 04 the ideal partner for VELTINS for a positive image.
Today, the brewery C. & A. VELTINS is longstanding co-sponsor of the football club and lead sponsor of the football stadium VELTINS-Arena.
The naming rights contract for the football stadium VELTINS-Arena has been renewed ahead of schedule until 2019. Michael Huber, Veltins-chief representative recognized the continued cooperation by saying: “The name VELTINS-Arena is the paragon of a friendly and viable sports connection – we are looking forward to our further cooperation.” Independently from the naming rights contract, the premium beer brewer has already secured the rights to serve its beer in the football stadium VELTINS-Arena until 2023.