Green and White - these colours stand not only for the fresh draft beer pleasure of the traditional brewery VELTINS. They also signal the consequently ecologically directed product and enterprise philosophy of the Grevenstein's brewery which always has one thing in mind: the responsible consorting with natural resources by using the newest technological development!
Consciousness of the environment determines the entrepreneurial proceeding of the brewery C. & A. VELTINS since its foundation in 1824. No wonder - after all it is the soft spring water that springs from the hills around Grevenstein and forms the basis of the Fresh VELTINS. The protection of the environment is consequently placed into the foreground. Thus, for example in 1966, the first brewery's own purification plant of Europe was put into operation. The higher costs of the environment protecting production are considered in Grevenstein as necessary investment in our future. After all, the popular spring water of Grevenstein shall be the basis for the Fresh VELTINS in the next century, too.